Sales Strategy & Revenue Planning
Built by Heather Maisano from 25+ years of corporate growth leadership, our sales strategy engagements turn ambition into a bespoke, data-grounded revenue plan, designed for execution, not just a slide deck.
What's Included
A Revenue Plan Built Around Your Business
No templated playbooks. Every sales strategy engagement starts with your market, your team, and your growth targets, then works backward to a plan you can actually execute.
Revenue Goal-Setting & Forecasting
We translate your growth ambitions into a concrete revenue model, with realistic targets, forecasting, and the milestones needed to hit them.
Competitive Positioning Analysis
A clear-eyed view of where you stand in the market and how to position your offer so buyers choose you over the alternative.
Territory & Account Segmentation
We segment your market and accounts by opportunity size and fit, so your team spends time where it counts most.
Channel Strategy & Mix Optimisation
The right combination of outbound, inbound, partnerships, and channel sales, tuned to your buyers and your team's strengths.
Strategy Shaped by 25+ Years of Corporate Growth
Heather Maisano founded The Storyteller Projects in 2023 after spending over 25 years leading corporate growth from the inside, across strategic business management, fractional COO support, and marketing execution. That combination means your sales strategy isn't built in isolation; it's built with operations and marketing already factored in, so it's realistic to run.
Every strategy engagement is led personally by Heather, drawing on a track record of aligning teams, systems, and messaging behind a single, achievable revenue plan.
- Direct access to a C-suite operator, not a junior associate
- Strategy grounded in operational reality, not theory
- Marketing and sales aligned from day one
Ready for a Sales Strategy Built to Execute?
Book a free strategy audit with Heather Maisano and get a clear, candid look at where your revenue plan stands, and what it will take to move it forward.
No obligation, 30-minute consultation with Heather, C-suite guidance from day one